Amazon today announced plans for “a new technology development center in downtown Minneapolis that will create 100 full-time, technology-focused jobs.”

According to The Star Tribune, “In recruiting for those jobs in the Twin Cities, Amazon will be competing with Minneapolis-based Target Corp. for talent. After outsourcing much of its tech work for years, Target is now looking to bring more of it in house and is in the midst of trying to hire 500 tech workers in the Twin Cities.”

Amazon seems determined to rival Target’s socially-responsible brand image as well. The announcement notes, “As part of the company’s expansion in Minneapolis and its commitment to the local community, Amazon will be donating $10,000 to Code Savvy to fund the nonprofit’s Technovation[MN] program. The program focuses on technology entrepreneurship led by girls that helps participants build problem-solving apps and create business plans. Amazon employees at the new office will also be offering mentoring support to Code Savvy.”

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